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Ariff Bahran, a youthful pop singer, is well-known for his beautiful voice and good charisma, traits that have helped him in the success of his singles as well as making appearances in several hit TV programs. His rise to fame could already be seen when his debut single, Kata Akhirmu, has gained more than 19 million views on Youtube, and has since been used as the main theme song of the hit TV drama Cinta Hati Batu. His collaboration with Sarah Suhairi in the duet Bicara Rasa was also a hit success, with more than 13 million views on Youtube. This helped him land a role in the hit reality TV show, BBNU. Ariff has since dabbled in songwriting, having written another popular ballad, Mungkin, for Sarah Suhairi.